{"id":284,"date":"2015-03-07T19:47:30","date_gmt":"2015-03-07T19:47:30","guid":{"rendered":"http:\/\/sarahkyle27.wordpress.com\/?p=110"},"modified":"2015-03-07T19:47:30","modified_gmt":"2015-03-07T19:47:30","slug":"topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/","title":{"rendered":"Topic 3: Discuss the ways in which an\u00a0authentic\u00a0online professional profile can be developed"},"content":{"rendered":"<p>\u201c<em>Your personal online branding is very important. Employers will look at what groups you&#8217;re part of, the photographs you\u2019ve been tagged in, and comments you\u2019ve made on other people\u2019s blogs; negative feedback you&#8217;ve left can really go against you<\/em>.\u201d \u2013 Julie Bishop <a href=\"https:\/\/sarahkyle27.wordpress.com\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<p>The above quote does not intend to discourage anyone commenting on this blog\u00a0but instead introduce the idea of a \u2018personal online brand\u2019. \u00a0You can read more <a href=\"http:\/\/www.businessinsider.com\/what-college-students-should-know-now-for-post-grad-job-search-later-2011-10?IR=T\" >here <\/a>on how this differs from corporate branding. \u00a0A\u00a0<a href=\"http:\/\/www.bbc.co.uk\/news\/business-25217962\" >BBC video<\/a>\u00a0mentions\u00a0how, increasingly, people and brands are blending together, which supports Nyman\u2019s view\u00a0that \u2018nowadays you need to market yourself, not just apply for the job\u2019.<a href=\"https:\/\/sarahkyle27.wordpress.com\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/#_ftn2\" name=\"_ftnref2\">[2]<\/a>\u00a0 By treating our online personas like a brand, we can start developing\u00a0an authentic online professional profile.<\/p>\n<p><strong>This video has 5 great tips on developing your personal brand, and marketing yourself using social media:<\/strong><\/p>\n<div class=\"jetpack-video-wrapper\"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='560' height='315' src='https:\/\/www.youtube.com\/embed\/EJzpb2_mB8Y?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><\/div>\n<p>Marketing ourselves professionally online echoes back to the idea of managing our online presentation and reputation in Topic 2.\u00a0 In terms of professionalism and employability, we have to place ourselves in our employer\u2019s shoes. Some recruiters, like Ashley Hever, don\u2019t believe in checking candidate\u2019s social media, arguing it is invasive and is \u2018a bit like rifling through someone\u2019s drawers\u2019. <a href=\"https:\/\/sarahkyle27.wordpress.com\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/#_ftn3\" name=\"_ftnref3\">[3]<\/a>\u00a0 However, social recruiting is now considered to be the norm, and \u201855% of recruiters have reconsidered a candidate based on their social profile with 61% of those reconsiderations being negative\u2019.<a href=\"https:\/\/sarahkyle27.wordpress.com\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/#_ftn4\" name=\"_ftnref4\">[4]<\/a><\/p>\n<p>Nyman argues this can be avoided if we \u2018do an audit of [our] online presence\u2019. <a href=\"https:\/\/sarahkyle27.wordpress.com\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/#_ftn5\" name=\"_ftnref5\">[5]<\/a> The first step is to \u2018Google\u2019 ourselves (we\u2019d be idiots not to, according to this <a href=\"http:\/\/www.neurosciencemarketing.com\/blog\/articles\/google-yourself.htm\" >article<\/a>), and from here assess our online professionalism and privacy settings. \u00a0Alternatively, websites like <a href=\"http:\/\/www.reppler.com\/\" >Reppler<\/a>\u00a0can\u00a0do all the hard work for you.<\/p>\n<p>However, a personal online brand is more than just privacy settings or having a LinkedIn account. \u00a0It\u2019s about using social media to your advantage. \u00a0By finding the right voice for your intended audience and engaging with the right people online, you can improve and develop your professional profile in a positive and authentic way. Blogging, for example, is a great way to show your passion and commitment, whether related to the industry you intend\u00a0to enter, or a hobby. Being consistent is also key &#8211; with blog posts, and your &#8216;brand image&#8217;. \u00a0Your photo, for example, should be of a high quality and the same across social media accounts in order to increase\u00a0authenticity.<\/p>\n<p><strong>This slideshare explores how to \u2018brand yourself\u2019 with a professional, \u2018external\u2019 audience in mind:<\/strong><\/p>\n<p><iframe src='https:\/\/www.slideshare.net\/slideshow\/embed_code\/45231009' width='425' height='348' style='border:1px' allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe><\/p>\n<p>Ultimately, social media can either support your personal online brand and your professional identity, or it can hinder it. If you are managing your personal &#8216;branding&#8217; on the internet correctly, and managing your privacy settings properly, in theory you have nothing to worry about when people Google your name. \u00a0You might even welcome it.<\/p>\n<p><strong>References:<\/strong><\/p>\n<p><a href=\"https:\/\/sarahkyle27.wordpress.com\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/#_ftnref1\" name=\"_ftn1\">[1]<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Josie Gurney &#8211; Read, &#8216; Students &#8211; Use This Summer for a Social Media Clean &#8211; Up&#8217;,<em>The Telegraph\u00a0<\/em>&lt;<a href=\"http:\/\/www.telegraph.co.uk\/education\/universityeducation\/student-life\/10214359\/Students-use-this-summer-for-a-social-media-clean-up.html\">http:\/\/www.telegraph.co.uk\/education\/universityeducation\/student-life\/10214359\/Students-use-this-summer-for-a-social-media-clean-up.html<\/a>&gt;<\/p>\n<p><a href=\"https:\/\/sarahkyle27.wordpress.com\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/#_ftnref2\" name=\"_ftn2\">[2]<\/a> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nik Nyman, &#8216;Using Social Media in Your Job Search, &lt;<a href=\"http:\/\/moocs.southampton.ac.uk\/websci\/2014\/03\/13\/ill-tweet-job-spec-snap-cv\/&#038;gt\" rel=\"nofollow\">http:\/\/moocs.southampton.ac.uk\/websci\/2014\/03\/13\/ill-tweet-job-spec-snap-cv\/&#038;gt<\/a>;<\/p>\n<p><a href=\"https:\/\/sarahkyle27.wordpress.com\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/#_ftnref3\" name=\"_ftn3\">[3]<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Ashley Hever, &#8216;How to use Social Media to get a Graduate Job&#8217;, <em>The Telegraph<\/em>\u00a0&lt;<a href=\"http:\/\/www.telegraph.co.uk\/education\/universityeducation\/student-life\/11359730\/How-to-use-social-media-to-get-a-graduate-job.html\">http:\/\/www.telegraph.co.uk\/education\/universityeducation\/student-life\/11359730\/How-to-use-social-media-to-get-a-graduate-job.html<\/a>&gt;<\/p>\n<p><a href=\"https:\/\/sarahkyle27.wordpress.com\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/#_ftnref4\" name=\"_ftn4\">[4]<\/a> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jobvite, &#8216;2014 Social Recruiting Survey&#8217;, &lt;<a href=\"https:\/\/www.jobvite.com\/wp-content\/uploads\/2014\/10\/Jobvite_SocialRecruiting_Survey2014.pdf&#038;gt\" rel=\"nofollow\">https:\/\/www.jobvite.com\/wp-content\/uploads\/2014\/10\/Jobvite_SocialRecruiting_Survey2014.pdf&#038;gt<\/a>; ,(p. 2)<\/p>\n<p><a href=\"https:\/\/sarahkyle27.wordpress.com\/2015\/03\/07\/topic-3-discuss-the-ways-in-which-an-authentic-online-professional-profile-can-be-developed\/#_ftnref5\" name=\"_ftn5\">[5]<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Nik Nyman, &#8216;Curating your online profile&#8217;, (2013) &lt;<a href=\"http:\/\/www.neilsrecruitment.co.uk\/2014\/01\/curating-your-online-profile\/\">http:\/\/www.neilsrecruitment.co.uk\/2014\/01\/curating-your-online-profile\/<\/a>&gt;<\/p>\n<p>&nbsp;<\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/sarahkyle27.wordpress.com\/110\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/sarahkyle27.wordpress.com\/110\/\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/pixel.wp.com\/b.gif?host=sarahkyle27.wordpress.com&#038;blog=70254599&#038;%23038;post=110&#038;%23038;subd=sarahkyle27&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>&ldquo;Your personal online branding is very important. Employers will look at what groups you&rsquo;re part of, the photographs you&rsquo;ve been tagged in, and comments you&rsquo;ve made on other people&rsquo;s blogs; negative feedback you&rsquo;ve left can really go against you.&rdquo; &ndash; Julie Bishop [1] The above quote does not intend to discourage anyone commenting on this [&hellip;]<img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/pixel.wp.com\/b.gif?host=sarahkyle27.wordpress.com&amp;blog=70254599&amp;post=110&amp;subd=sarahkyle27&amp;ref=&amp;feed=1\" width=\"1\" height=\"1\"><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":97367,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1031705],"tags":[264216],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-topic-3-2015","tag-uosm2008","column","threecol"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/users\/97367"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":1,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/284\/revisions\/285"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}