{"id":1150,"date":"2015-05-01T19:12:22","date_gmt":"2015-05-01T19:12:22","guid":{"rendered":"http:\/\/nicoleodofin.wordpress.com\/?p=65"},"modified":"2015-05-01T19:12:22","modified_gmt":"2015-05-01T19:12:22","slug":"should-online-content-be-free-or-should-we-pay-a-fee","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/2015\/05\/01\/should-online-content-be-free-or-should-we-pay-a-fee\/","title":{"rendered":"Should online content be free or should we pay a fee?"},"content":{"rendered":"<p>What excites me about the web, and I&#8217;m sure many others is its openness and ease of access. Something that I\u2019ve mentioned a number of times in my posts, is how the internet is an instrument for freedom of expression and overcome the hindrance of time and space. But what happens when this \u2018free\u2019 and &#8216;open&#8217; side of the Internet isn\u2019t so free and open?<\/p>\n<p>As a student, I think that free online content stipulates many advantages. Open Education Resources (OER) such as <a href=\"https:\/\/www.khanacademy.org\/\">Khan Academy<\/a> and <a href=\"https:\/\/en.wikiversity.org\/wiki\/Wikiversity:Main_Page\">Wikiversity<\/a> are being used by students like myself to support self study and enhance learning and also reduces the cost of learning. (Wiley et al)<\/p>\n<p><a href=\"https:\/\/nicoleodofin.files.wordpress.com\/2015\/05\/screen-shot-2015-05-01-at-19-03-38.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-66\" src=\"https:\/\/nicoleodofin.files.wordpress.com\/2015\/05\/screen-shot-2015-05-01-at-19-03-38.png?w=620&#038;h=388\" alt=\"Screen Shot 2015-05-01 at 19.03.38\"   \/><\/a><\/p>\n<p>An online report from YouGov provided interesting facts on free online content and the younger generation (Hern 2014):<\/p>\n<p><a href=\"https:\/\/nicoleodofin.files.wordpress.com\/2015\/05\/screen-shot-2015-05-01-at-19-45-57.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-67\" src=\"https:\/\/nicoleodofin.files.wordpress.com\/2015\/05\/screen-shot-2015-05-01-at-19-45-57.jpg?w=620&#038;h=437\" alt=\"Screen Shot 2015-05-01 at 19.45.57\"   \/><\/a><\/p>\n<p>Those within this generation are main drivers of consumer sovereignty, they\u2019re used to accessing what they want, when they want. Great examples of this and an advantage of free online content are Spotify and YouTube. Both sites, which tend to be supported by ads\u00a0are symbolic\u00a0of modern day culture.They personify what the web is all about as exposure to wider communities is formed with no restrictions.<\/p>\n<p>However, producers of these materials may disagree. On 30th March, Jay \u2013Z, along with a number of other A-List celebrities including Rihanna and Madonna launched \u2018Tidal\u2019, a music streaming platform that allows audiences to access new musical content\u2026but at a cost. The main focus of the platform is to \u201crestore the value of music in the eyes (or ears) of listeners\u201d(Dredge 2015), which means making users pay for the content and steering them away from free providers that have an affect on the royalties they receive such as Spotify.<\/p>\n<div class=\"jetpack-video-wrapper\"><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='620' height='379' src='https:\/\/www.youtube.com\/embed\/cYYGdcLbFkw?version=3&#038;rel=1&#038;%23038;fs=1&#038;%23038;showsearch=0&#038;%23038;showinfo=1&#038;%23038;iv_load_policy=1&#038;%23038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><\/div>\n<p>Moreover, the newspaper industry is one that has acted against free online content, with many requiring a subscription. With advert revenues rapidly falling, many newspaper companies feel forced to charge for online content to also make up for the loss in sales of the physical version due to impact of free content (Gordon 2013).<\/p>\n<p><a href=\"https:\/\/nicoleodofin.files.wordpress.com\/2015\/05\/screen-shot-2015-05-01-at-19-58-14.png\"><img decoding=\"async\" class=\"alignnone size-large wp-image-68\" src=\"https:\/\/nicoleodofin.files.wordpress.com\/2015\/05\/screen-shot-2015-05-01-at-19-58-14-e1430506917273.png?w=620&#038;h=822\" alt=\"Screen Shot 2015-05-01 at 19.58.14\"   \/><\/a><\/p>\n<p>Whilst I agree that producers should at least receive some form of compensation for the content they put on the web, I think there are other alternatives to adding a fee. For example, producers can require users to register in order to view content as this data is valuable to companies and can allow them to personalise content.<\/p>\n<p>References:<\/p>\n<p>A. Hern, 2014. <em>Half of all British children believe online content should be free: study <\/em>Available: <a href=\"http:\/\/www.theguardian.com\/technology\/2014\/jun\/27\/half-of-all-british-children-believe-online-content-should-be-free-study\">http:\/\/www.theguardian.com\/technology\/2014\/jun\/27\/half-of-all-british-children-believe-online-content-should-be-free-study<\/a> [Accessed 30th April 2015]<\/p>\n<p>O.Gordon, 2013. <a href=\"http:\/\/www.bbc.co.uk\/news\/technology-24759239\">http:\/\/www.bbc.co.uk\/news\/technology-24759239<\/a>\u00a0[Accessed 30th April 2015]<\/p>\n<p>Wiley et al, Available here:\u00a0<a href=\"http:\/\/eric.ed.gov\/?id=ED535639\">http:\/\/eric.ed.gov\/?id=ED535639<\/a>\u00a0[Accessed 30th April 2015]<\/p>\n<p>S. Dredge, 2015 , <em>Tidal: 10 things you need to know, <\/em>Available here:\u00a0<a href=\"http:\/\/www.theguardian.com\/music\/2015\/apr\/05\/tidal-10-things-you-need-to-know-jay-z-madonna-music-streaming\">http:\/\/www.theguardian.com\/music\/2015\/apr\/05\/tidal-10-things-you-need-to-know-jay-z-madonna-music-streaming<\/a>\u00a0[Accessed 30th April 2015]<\/p>\n<p>#TIDALforALL YouTube video, Available here:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=cYYGdcLbFkw&amp;spfreload=10\">https:\/\/www.youtube.com\/watch?v=cYYGdcLbFkw&amp;spfreload=10<\/a>\u00a0[Accessed 30th April 2015]<span style=\"line-height:1.5;\">\u00a0<\/span><\/p>\n<p><span style=\"line-height:1.5;\">\u00a0<\/span><\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/nicoleodofin.wordpress.com\/65\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/nicoleodofin.wordpress.com\/65\/\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/pixel.wp.com\/b.gif?host=nicoleodofin.wordpress.com&#038;blog=84010359&#038;%23038;post=65&#038;%23038;subd=nicoleodofin&#038;%23038;ref=&#038;%23038;feed=1\" width=\"1\" height=\"1\" \/><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>What excites me about the web, and I&rsquo;m sure many others is its openness and ease of access. Something that I&rsquo;ve mentioned a number of times in my posts, is how the internet is an instrument for freedom of expression and overcome the hindrance of time and space. But what happens when this &lsquo;free&rsquo; and [&hellip;]<img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/pixel.wp.com\/b.gif?host=nicoleodofin.wordpress.com&amp;blog=84010359&amp;post=65&amp;subd=nicoleodofin&amp;ref=&amp;feed=1\" width=\"1\" height=\"1\"><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":97369,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1030729],"tags":[264216],"class_list":["post-1150","post","type-post","status-publish","format-standard","hentry","category-topic-5-2015","tag-uosm2008","column","threecol"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/users\/97369"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":3,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"predecessor-version":[{"id":1641,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/posts\/1150\/revisions\/1641"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/uosm2008-2015\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}