{"id":72,"date":"2015-03-24T21:21:58","date_gmt":"2015-03-24T21:21:58","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/socialeyes\/?p=72"},"modified":"2015-05-01T13:46:19","modified_gmt":"2015-05-01T13:46:19","slug":"competitor-analysis","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/socialeyes\/2015\/03\/24\/competitor-analysis\/","title":{"rendered":"Competitor Analysis"},"content":{"rendered":"<p>The Competitor Analysis\u00a0was performed utilising\u00a0the current trend of social applications. To this end, many websites have compliled lists, such as\u00a0<a href=\"http:\/\/appadvice.com\/applists\/show\/beef-up-your-social-life\">http:\/\/appadvice.com\/applists\/show\/beef-up-your-social-life<\/a> and <a href=\"http:\/\/www.buzzfeed.com\/chelseypippin\/17-apps-that-can-actually-improve-your-social-life#.avMEaRlYO\">http:\/\/www.buzzfeed.com\/chelseypippin\/17-apps-that-can-actually-improve-your-social-life#.avMEaRlYO<\/a>\u00a0that span 30 applications between them. Many in particular seem to have very similar premises, honing in on the idea of local searching to find the perfect destination. However, none of them seem have the points aspect that Scene is built upon. <a href=\"https:\/\/foursquare.com\/\">Foursquare<\/a> used to, however axed it in favour of a badge system and the response to that decision seems negative, encouraging support for the points premise in Scene. Scene\u2019s standout is undoubtedly the gaming\/points aspect and how these unlock rewards\/discounts. If Scene is to succeed, it needs to drill down into this feature in order to distinguish it from a near saturated market.<\/p>\n<p>The applications looked at were <a href=\"https:\/\/foursquare.com\/\">Foursquare<\/a>, <a href=\"https:\/\/www.fieldtripper.com\/\">Field Trip<\/a>, <a href=\"http:\/\/www.socialeyesapp.com\/\">socialeyes<\/a> and <a href=\"https:\/\/findery.com\/\">Findery<\/a>.<br \/>\n<iframe src=\"\/\/docs.google.com\/viewer?url=http%3A%2F%2Fblog.soton.ac.uk%2Fsocialeyes%2Ffiles%2F2015%2F03%2FCompAnalysis.pdf&hl=en_US&embedded=true\" class=\"gde-frame\" style=\"width:100%; height:500px; border: none;\" scrolling=\"no\"><\/iframe>\n<p class=\"gde-text\"><a href=\"http:\/\/blog.soton.ac.uk\/socialeyes\/files\/2015\/03\/CompAnalysis.pdf\" class=\"gde-link\">Download (PDF, 124KB)<\/a><\/p><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Competitor Analysis\u00a0was performed utilising\u00a0the current trend of social applications. To this end, many websites have compliled lists, such as\u00a0http:\/\/appadvice.com\/applists\/show\/beef-up-your-social-life and http:\/\/www.buzzfeed.com\/chelseypippin\/17-apps-that-can-actually-improve-your-social-life#.avMEaRlYO\u00a0that span 30 applications between them. Many in particular seem to have very similar premises, honing in on the idea of local searching to find the perfect destination. However, none of them seem have the points aspect that Scene&#8230;<span class=\"path-read-more\"><a class=\"more-link\" href=\"https:\/\/blog.soton.ac.uk\/socialeyes\/2015\/03\/24\/competitor-analysis\/\" title=\"Competitor Analysis\">  Read more &rarr; <\/a><\/span><\/p>\n","protected":false},"author":54649,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[889089],"tags":[7173,22404,966828,656038,964585,8493,996698,964395],"class_list":["post-72","post","type-post","status-publish","format-standard","hentry","category-similar-existing-applications","tag-case-studies","tag-competitors","tag-download-statistics","tag-field-trip","tag-findery","tag-foursquare","tag-market-research","tag-social-eyes"],"_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/socialeyes\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/socialeyes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/socialeyes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/socialeyes\/wp-json\/wp\/v2\/users\/54649"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/socialeyes\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":6,"href":"https:\/\/blog.soton.ac.uk\/socialeyes\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"predecessor-version":[{"id":316,"href":"https:\/\/blog.soton.ac.uk\/socialeyes\/wp-json\/wp\/v2\/posts\/72\/revisions\/316"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/socialeyes\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/socialeyes\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/socialeyes\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}