It’s more than Facebook – Online Social Networks with Interesting Features

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Over the last few years the online world has been dominated by few large social networks whereas there are many more – some targeted at specific communities or completely niche but with unique features. Here, we picked 8 Online Social Networks, both those commonly known and those less popular, but all with some interesting functionalities that could be incorporated into our Small.World project:

about_me About.me – an online identities platform features:

  • One-page user profiles with short biographies, linked to all other social networks associated with the member.

While About.me works more like a personal website, Small.World takes an advantage of using Facebook & Google+ accounts but it’s a fully operating social network itself.


asmallworld AsmallWorld – an exclusive travel and social club network, based on small worlds concept. A slight coincidence with our project’s name…

  • Personalised travel advice.
  • Members-exclusive events.
  • Membership on recommendation only, capped at 250,000 users.

Our service also uses travel advice but it will always be given by your trustees. And the membership is not exclusive at all.


coachsurfing Couchsurfing – a hospitality exchange social network.

  • Private hosts met travellers.
  • Strongly based on recommendation.
  • More than trust – in the past there was a credit card and address verification.

A question of trust is taken very seriously by Small.World. Our members recommend places but more importantly they recommend people.


diaspora Diaspora – a general purpose, distributed social networking service.

  • Decentralised (data stored on local servers).
  • Members can add different aspects of their lives and share certain posts/events/etc. only with people associated with certain aspect (e.g.. job-related posts/events with colleagues

Just like in Diaspora, in Small.World posts are contextual. The main difference is that the context is always geographical, i.e. related to the particular location. 


fotki Fotki – a large media sharing social networking website.

  • Highly customisable layout (skins and manually changed colours).
  • RSS feeds.

Small.World does use feeds but they are only feeds from your friends or mutual friends of yours. Small.World aims for simplicity and consistency. Users can choose from several colour themes but nothing more as cross-compatibility is the priority.


foursquare Foursquare – a search and discovery service for mobile devices.

  • Short tips on locations.
  • Search locations in surrounding area by tastes. ‘Tastes’ serve as  attributes e.g. for restaurants this would display the ones that are good for karaoke, ice cream, steaks or so. Time of the day would trigger different results, e.g. restaurants serving breakfast in the morning.

Using the similar concept, both tips and “tastes” in Small.World are fuelled by your friends only. We believe that the community can provide you with the best tips, recommendations and other information you need. 


glympse Glympse – a mobile platform for tracking people to meet up with.

  • Real time friends tracking with detailed information.

Glympse is technically not a full-blown social network. Small.World has similar friend tracking built-in as a part of a comprehensive service. Our tracking gives you only the information you need. And it’s more secure – you can track groups of users but they will always be people you really know.


linkedin LinkedIn – popular professional, business-oriented network.

  • Members can see the degree to which they are connected to each other, with common characteristics such as location, skills or school.
  • Members can see who viewed their profile.

LinkedIn shows interrelations in the sidebar panel. Small.World goes beyond that and displays them right in your friend’s profile and points to everything you have in common.


All the web services described above have some great interesting features but it’s only Small.World that combines some of those ideas using fine-tuned solutions and provides a great integrated user experience.

Cashing in on success: Advertising or Subscription?

Cashing in on success: Advertising or Subscription?

pay-per-click-impression-online-advertising1-570x350The web has provided many companies with new and lucrative ways of accessing markets and consumers. The history of the web is also littered with examples of failed or over-inflated companies unable to realise the potential of commerce in the internet age.

Perhaps the most obvious evolution in online business models is the move in recent years from subscription models (such as Friends Reunited) towards advertising based revenue models (such as Facebook). The developments in online business models are far from complete, with constant readjustments and innovation in what is still a very nascent market. Youtube has been identified as a service which may in the near future move towards a mixed-model approach, introducing a subscription stream to its business model in part as a response to user objections to advertising.

There are five commonly accepted approaches to monetising web-applications, Paid Apps, In-app Purchase, Virtual Currency, Advertising and subscription models . Each model has its benefits, and of course its weaknesses, the appropriateness of each strategy depends very much on the type of application in question.

Paid Apps are apps that require the user to purchase a version of the application on their device. This may be appropriate for an application or service that is very confident of its product, to the extent that they can place a value on the app and promote it sufficiently to generate an income. In App Purchase is most commonly associated with ‘free’ applications known as ‘freemium apps’ where the is no initial cost, but there are incentives to buy extra features or access to further content within the app. Virtual Currency approaches allow users to buy currency within the app or game that can be used to enhance the user experience. Advertising within applications allows companies to access their consumers within the app. The potential for targeted and specific advertising is appealing to brands and the app is usually free to use. Advertising can be negatively received by users, particularly if it is intrusive or bandwidth hungry. Subscription models incur significant overheads for the developer and can be unpopular with users, however this approach may be appropriate for apps with content that is in high demand (such as popular news or magazine content).

The choice of revenue stream for an application is incredibly important to get right. The type of audience, amount of traffic and and the overheads associated with an application or service all have an impact on which model is appropriate.

References: 

Perez, S. (2015). YouTube Confirms Plans For An Ad-Free, Subscription-Based Service. [Blog] techcrunch. Available at: http://techcrunch.com/2015/04/08/youtube-confirms-plans-for-an-ad-free-subscription-based-service/ [Accessed 12 Apr. 2015].

Kanada, P. (2013). Which Can Be Best Mobile App Revenue Models?. [Blog] The App Entrepreneur. Available at: http://theappentrepreneur.com/mobile-app-revenue-models [Accessed 12 Apr. 2015].

Blog Summary

The table below presents blog posts logically classified and organised according to the mark scheme.

Post Categories List

Blog Posts

Welcome and project brief

Welcome and Project Brief – Neil Amos

Analysis of existing similar tools

It’s more than Facebook – Online Social Networks with Interesting Features – Miroslaw Jaroszak

Related academic work

Are you trustworthy ? – Muna

Game Theory and Recommendation systems – Muna

Branding and Design – Edmund Baird

The differences between a scenario and a use case – Jingyuan li

Links to related news items in the tech media

Let’s Get Rid of All That Noise – Miroslaw Jaroszak

Surveys and focus groups

Requirements Gathering Survey – Muna

Mockups and Ideas

Task Allocation – Muna

Project Schedule-Gantt Chart – Awezan

Project Process –  Miroslaw Jaroszak

Mockups – Edmund Baird

Scenarios and Personas

Scenarios – Jingyuan Li

Tech demos

System Requirements – Miroslaw Jaroszak

Small World Prototype – Muna

System Modeling – Muna

UML diagrams

Class Diagram – Awezan

Use Case Diagram for SmallWorld – Awezan

Overview of standards and protocols

REST API – Jingyuan Li

Location Determining via SMS – Miroslaw Jaroszak

Version Control and Development Languages – Jingyuan Li

Social / Ethical considerations

Ethical Challenges Might Face SmallWorld – Awezan

Design and Accessibility Considerations – Edmund Baird

Say goodbye to the awkward moments – Muna

Next Antisocial person ? – Muna

Economic context

Cashing in on success: Advertising or Subscription? – Neil Amos

Making Small.World Pay – Neil Amos

Related Technology

Geosocial Networking – Awezan