Small.World offers incredible large amount of real time data from its users. This might tend to face ethical issues that other social networking companies have been faced in the past.

So for this project the process of gaining ethical approval from ERGO (Ethics and Research Governance Online) of University Southampton will be considered.

The main ethical issues might Small.World encounters are but not limited to :

• Who owns the data creates by Small.World?
• GPS tracking
• Misleading reviews
• Cyber Bullying
• Sharing negative sentiment about the business places such as restaurants and cafes
• The amount of information that shared with FOAF.
• Invasion of Privacy