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Power of a Skilled Skillted User

Power of a Skilled Skillted User

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Power is the ability to influence the behavior of people. Five bases of power as modeled by social psychologists John R. P. French and Bertram Raven, are Reward, Coercive, Legitimate, Referent and Expert power. Expert power can be exhibited by Skillted users. Expert power is based on the perception of knowledge. The perception of knowledge can be derived from the… Read more →

Perceived attributes of innovation

Perceived attributes of innovation

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One of the variables determining the rate of adoption of an idea is the perceived attributes of innovation. According to Rogers(1995) there are five perceived attributes of innovation and these are namely: Relative Advantage: This is the degree to which an innovation is perceived as better than the idea it supersedes. The underlying principle is that the greater the perceived relative advantage… Read more →