Using Facebook and Google+ APIs
The easiest way to advertise the application is by allowing users to share their activity. Two of the most important social networks, such as Facebook and Google+, provide APIs to easily access and share content and activities on the respective social networks.
Both APIs are well documented by their respective producers and can be accessed on these sites:
Advantages offered by the APIs to the user
The two main advantages offered by the use of these APIs are:
- Users can easily create an account without having to give emails and remember new passwords
- Users can share their activity to inform, genuinly compete or simply interact with friends
Advantages offered by the APIs to the application
The two main advantages offered by the use of these APIs are:
- Users credentials are managed by the APIs so that from a security point of view we can rely on the quality of these services
- The application can benefit of free advertisement when users shares their activity on a social network
Social Networks as a free advertising tool (Network spreading)
As the application relies on crowd sourcing, the social aspect is really important in the involvement of new users. Therefore it is essential to provide the right tools to share the content on social networks.
In people’s mind a friend is often more trustable than an advert or commercial, therefore we think it is better to let our users advertise our product rather than us trying to convince new users to be part of our community. If they share content on social networks their friends may be interested in joining the application or at least give it a try.