{"id":290,"date":"2014-04-03T16:59:47","date_gmt":"2014-04-03T16:59:47","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/orion\/?p=290"},"modified":"2014-05-02T02:17:44","modified_gmt":"2014-05-02T02:17:44","slug":"branding","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/orion\/design\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"

The name of our social network is LeapIn.it<\/strong>.<\/p>\n

\"Logo<\/a>
Logo for leapin.it<\/figcaption><\/figure>\n

There are several motivations behind this name:<\/p>\n

    \n
  1. It describes our social network. Our social network allows people to go to virtual rooms to discuss real life things. Using a smartphone camera, a person can scan something they’re interested and “leap in it” to interact with others about it.<\/li>\n
  2. It’s a short and catchy phrase. Hopefully people will find themselves seeing something and thinking “can I leap in it<\/em>?”<\/li>\n
  3. A domain can be formed from this name. .it<\/em> is the top level domain for Italy, and as a European organisation, Team Orion is permitted to purchase the domain. We have done so<\/a>, so will be delivering the social network using this domain in the near future.<\/li>\n<\/ol>\n

    Below is the development of our logo for\u00a0leapin.it<\/strong>:<\/p>\n

    \"Logo<\/a><\/p>\n

    And we have also created the following icon:<\/p>\n

    \"logo\"<\/a><\/p>\n

    Logo prototype (PDF)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    The name of our social network is LeapIn.it. There are several motivations behind this name: It describes our social network. Our social network allows people to go to virtual rooms to discuss real life things. Using a smartphone camera, a person can scan something they’re interested and “leap in it” to interact with others about it. It’s a short and… Read more → <\/a><\/span><\/p>\n","protected":false},"author":81318,"featured_media":344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6502],"tags":[723292,17951],"class_list":["post-290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-leapin-it","tag-marketing"],"_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/posts\/290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/users\/81318"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/comments?post=290"}],"version-history":[{"count":9,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/posts\/290\/revisions"}],"predecessor-version":[{"id":778,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/posts\/290\/revisions\/778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/media\/344"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/media?parent=290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/categories?post=290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/tags?post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}