{"id":136,"date":"2014-03-11T12:07:20","date_gmt":"2014-03-11T12:07:20","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/orion\/?p=136"},"modified":"2014-05-02T13:09:13","modified_gmt":"2014-05-02T13:09:13","slug":"two-existing-virtual-world-2","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/orion\/analysis\/two-existing-virtual-world-2\/","title":{"rendered":"Existing systems: virtual worlds"},"content":{"rendered":"<p>In this post, we will examine existing virtual world that exist, in order to better understand the how they are designed and used, and the features they commonly have.<\/p>\n<p><figure id=\"attachment_563\" class=\"wp-caption aligncenter\" style=\"width: 401px\"><a href=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/04\/64.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-563\" alt=\"Figure 6: Avatar customization in Second Life [4]\" src=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/04\/64.png\" width=\"401\" height=\"337\" srcset=\"https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/04\/64.png 401w, https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/04\/64-300x252.png 300w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" \/><\/a><figcaption class=\"wp-caption-text\">Virtual worlds often include the ability to create an avatar for one&#8217;s self. This is a screenshot of avatar customization in Second Life<\/figcaption><\/figure>Drawing on our previous <a href=\"http:\/\/blog.soton.ac.uk\/orion\/analysis\/existing-similar-gaming-social-networks-part-1\/\">analysis of gaming social networks<\/a>, we have first identified a number of virtual world social networks and their features.<\/p>\n<table>\n<tbody>\n<tr>\n<th>NAME<\/th>\n<th>AUDIENCE<\/th>\n<th>TAGS<\/th>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.gaiaonline.com\/\">Gaia Online<\/a><\/td>\n<td>general; Anime and games. Popular in USA, Canada and Europe. Moderately popular around Asia; Open to gamers 13 and older<\/td>\n<td><span style=\"color: #00b25c;\">virtual world<\/span>, <span style=\"color: #00b25c;\">friends<\/span>, <span style=\"color: #00b25c;\">profile<\/span>, <span style=\"color: #00b25c;\">avatar<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.koinup.com\/\">Koinup<\/a><\/td>\n<td>specific games: sims, wow, etc<\/td>\n<td><span style=\"color: #e1004c;\">pictures<\/span>, <span style=\"color: #e1004c;\">text<\/span>, <span style=\"color: #00b25c;\">virtual world<\/span>, <span style=\"color: #00b25c;\">groups<\/span>, <span style=\"color: #00b25c;\">profile<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.nintendo.co.uk\/Nintendo-3DS\/StreetPass\/StreetPass-Mii-Plaza\/StreetPass-Mii-Plaza-115561.html\">Nintendo Mii Plaza<\/a><\/td>\n<td>specific plaform: wii<\/td>\n<td><span style=\"color: #e1004c;\">text<\/span>, <span style=\"color: #e1004c;\">pictures<\/span>, <span style=\"color: #e1004c;\">videos<\/span>, <span style=\"color: #00b25c;\">friends<\/span>, <span style=\"color: #00b25c;\">private messaging<\/span>, <span style=\"color: #00b25c;\">virtual world<\/span>, <span style=\"color: #00b25c;\">avatar<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.onverse.com\/\">Onverse<\/a><\/td>\n<td>general<\/td>\n<td><span style=\"color: #00b25c;\">virtual world<\/span>, <span style=\"color: #00b25c;\">profile<\/span>, <span style=\"color: #00b25c;\">friends<\/span>, <span style=\"color: #00b25c;\">avatar<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/secondlife.com\/\">Second life<\/a><\/td>\n<td>specific games: second life<\/td>\n<td><span style=\"color: #ff8e00;\">store<\/span>, <span style=\"color: #ff8e00;\">app<\/span>, <span style=\"color: #e1004c;\">text<\/span>, <span style=\"color: #00b25c;\">virtual world<\/span>, <span style=\"color: #00b25c;\">private messaging<\/span>, <span style=\"color: #00b25c;\">groups<\/span>, <span style=\"color: #00b25c;\">profile<\/span>, <span style=\"color: #00b25c;\">avatar<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.weeworld.com\/\">WeeWorld<\/a><\/td>\n<td>general<\/td>\n<td><span style=\"color: #00b25c;\">virtual world<\/span>, <span style=\"color: #00b25c;\">avatar<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/eu.battle.net\/\">World of Warcraft<\/a><\/td>\n<td>specific games: wow<\/td>\n<td><span style=\"color: #ff8e00;\">gamified<\/span>, <span style=\"color: #ff8e00;\">store<\/span>, <span style=\"color: #ff8e00;\">app<\/span>, <span style=\"color: #e1004c;\">text<\/span>, <span style=\"color: #e1004c;\">in-game content<\/span>, <span style=\"color: #e1004c;\">stats<\/span>, <span style=\"color: #00b25c;\">friends<\/span>, <span style=\"color: #00b25c;\">groups<\/span>, <span style=\"color: #00b25c;\">profile<\/span>, <span style=\"color: #00b25c;\">private messaging<\/span>, <span style=\"color: #00b25c;\">virtual world<\/span>, <span style=\"color: #00b25c;\">avatar<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.habbo.com\/\">Habbo Hotel<\/a><\/td>\n<td>general<\/td>\n<td><span style=\"color: #e1004c;\">text<\/span>, <span style=\"color: #00b25c;\">friends<\/span>, <span style=\"color: #00b25c;\">groups<\/span>, <span style=\"color: #00b25c;\">virtual world<\/span>, <span style=\"color: #00b25c;\">avatar<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/tieba.baidu.com\/\">Baidu Paste Bar<\/a><\/td>\n<td>general<\/td>\n<td><span style=\"color: #ff8e00;\">app<\/span>, <span style=\"color: #e1004c;\">text<\/span>, <span style=\"color: #e1004c;\">pictures<\/span>, <span style=\"color: #e1004c;\">videos<\/span>, <span style=\"color: #00b25c;\">profile<\/span>, <span style=\"color: #00b25c;\">private messaging<\/span>, <span style=\"color: #00b25c;\">groups<\/span>, <span style=\"color: #00b25c;\">virtual world<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.thumdar.com\/\">Thumdar<\/a><\/td>\n<td>general<\/td>\n<td><span style=\"color: #e1004c;\">text<\/span>, <span style=\"color: #00b25c;\">profile<\/span>, <span style=\"color: #00b25c;\">avatar<\/span>, <span style=\"color: #00b25c;\">private messaging<\/span>, <span style=\"color: #00b25c;\">groups<\/span>, <span style=\"color: #00b25c;\">virtual world<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Below, this data is illustrated on a interactive chord diagram. It demonstrates that, among the above virtual worlds, the sharing of text is common, but the sharing of pictures and video is note normally available. Further to this, they often allow people to represent themselves using avatars, providing them with a unique visual identity within the virtual world.<\/p>\n<p>Groups and friends are also common features within virtual worlds, and most provide a private messaging facility, allowing private communication between individuals. Most appeared to be web-based and graphical.<\/p>\n\n<!-- iframe plugin v.6.0 wordpress.org\/plugins\/iframe\/ -->\n<iframe loading=\"lazy\" src=\"http:\/\/users.ecs.soton.ac.uk\/pw9g09\/teamorion2\/index.html\" width=\"800\" height=\"800\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\"><\/iframe>\n\n<h3>Detailed Analysis<\/h3>\n<p>In order to understand the user-perspective of these social networks, we created accounts and observed the experience within three virtual worlds.<\/p>\n<p><b>Habbo Hotel<\/b><\/p>\n<p><a href=\"https:\/\/www.habbo.com\">Habbo Hotel<\/a>\u00a0is a virtual world which focuses on a Hotel, in which users may create rooms and invite others. These rooms can be used to meet friends, chat with other, host parties, participate in quests and games and care for pets. Each player has their own unique avatar, which may be customised. Habbo Hotel features game-like features &#8211; as a player takes part in activities, they will earn badges, acting as an incentive for players to continue playing.<\/p>\n<figure id=\"attachment_139\" class=\"wp-caption aligncenter\" style=\"width: 487px\"><a href=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/003.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-139\" alt=\"Avatars are human-like, though the entire virtual world is in an isometric view. It may be customised by selecting hair and head style, gender, and clothing.\" src=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/003.png\" width=\"487\" height=\"451\" srcset=\"https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/003.png 487w, https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/003-300x277.png 300w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/><\/a><figcaption class=\"wp-caption-text\">Avatars are human-like, though the entire virtual world is in an isometric view. It may be customised by selecting hair and head style, gender, and clothing.<\/figcaption><\/figure>\n<p>Habbo Hotel is primarily aimed at a younger audience over 13 years of age. Within Habbo Hotel, staff members are present who moderate content, preventing bullying or abusive content. As well as this, users may report content or users to staff members. Despite these staffed moderation, investigations by big media companies (including Channel 4) have revealed that a<a href=\"http:\/\/www.channel4.com\/news\/striptease-and-cyber-sex-my-stay-at-habbo-hotel\">dult content is prevalent within the virtual world<\/a>.<\/p>\n<figure id=\"attachment_140\" class=\"wp-caption aligncenter\" style=\"width: 600px\"><a href=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/004.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-140\" alt=\"A room within Habbo Hotel\" src=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/004-1024x501.png\" width=\"600\" height=\"293\" srcset=\"https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/004-1024x501.png 1024w, https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/004-300x146.png 300w, https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/004.png 1350w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption class=\"wp-caption-text\">A room within Habbo Hotel<\/figcaption><\/figure>\n<p><b>Baidu Paste Bar<\/b><\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Baidu_Tieba\">According to Wikipedia<\/a>, Baidu Paste bar is the largest communication platform within China. It is operated by the Baidu search engine.\u00a0It operates by encouraging users to form groups based on topics. Users may then communication based on interests. Baidu Paste Bar is available as both a website and a mobile app.<\/p>\n<figure id=\"attachment_255\" class=\"wp-caption aligncenter\" style=\"width: 720px\"><a href=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/\u54082.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-255\" alt=\"Discussion within a group on Baidu Paste Bar.\" src=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/\u54082.jpg\" width=\"720\" height=\"555\" srcset=\"https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/\u54082.jpg 720w, https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/\u54082-300x231.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-caption-text\">Discussion within a group on Baidu Paste Bar.<\/figcaption><\/figure>\n<p>It may be used to use more sensitive details with close friends, so Baidu Paste Bar provides privacy options to restrict what the public can and cannot view.<\/p>\n<figure id=\"attachment_254\" class=\"wp-caption aligncenter\" style=\"width: 677px\"><a href=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/\u54081.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-254\" alt=\"The main interface of Baidu Paste Bar - a topic can be chosen and added them a person's own space to adopt them as your own topics.\" src=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/\u54081.jpg\" width=\"677\" height=\"544\" srcset=\"https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/\u54081.jpg 677w, https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/\u54081-300x241.jpg 300w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/a><figcaption class=\"wp-caption-text\">The main interface of Baidu Paste Bar &#8211; a topic can be chosen and added them a person&#8217;s own space to adopt them as your own topics.<\/figcaption><\/figure>\n<p><b>Onverse<\/b><\/p>\n<p><a href=\"http:\/\/www.onverse.com\/\">Onverse<\/a> is a 3D virtual environment, in which players navigate a terrain with a variety of scenery and rooms. Like Habbo Hotel, users can build rooms and customise avatars in order to communicate with others. Quests and rewards exist and incentives to continue using Onverse.\u00a0As a 3D virtual world, it is clear that large amounts of resources have been required in order to produce Onverse.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_144\" class=\"wp-caption aligncenter\" style=\"width: 816px\"><a href=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/008.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-144\" alt=\"An individual play games, go shopping, decorate rooms and change their profile and avatar.\" src=\"http:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/008.png\" width=\"816\" height=\"639\" srcset=\"https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/008.png 816w, https:\/\/blog.soton.ac.uk\/orion\/files\/2014\/03\/008-300x234.png 300w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/a><figcaption class=\"wp-caption-text\">An individual play games, go shopping, decorate rooms and change their profile and avatar.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, we will examine existing virtual world that exist, in order to better understand the how they are designed and used, and the features they commonly have. Drawing on our previous analysis of gaming social networks, we have first identified a number of virtual world social networks and their features. NAME AUDIENCE TAGS Gaia Online general; Anime and&#8230;<span class=\"path-read-more\"><a class=\"more-link\" href=\"https:\/\/blog.soton.ac.uk\/orion\/analysis\/two-existing-virtual-world-2\/\" title=\"Existing systems: virtual worlds\">  Read more &rarr; <\/a><\/span><\/p>\n","protected":false},"author":94019,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5349],"tags":[17951,69],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-analysis","tag-marketing","tag-research"],"_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/users\/94019"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":14,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":851,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/posts\/136\/revisions\/851"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/orion\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}