Apr
30
2012
Interviews with Focus Groups
A survey was conducted to determine the viability and user acceptance for the app. And then link of the questionnaire survey is: http://www.surveymonkey.com/s/VWRB7MW
Most of the questions were asked with relation to the primary social networking website at the present moment, Facebook.
Here are some of the findings of the Survey:
- An overwhelming 74 per cent of the total sample said they were unhappy with the security features available on Facebook. They were unsure that they were sharing something with exactly the people they wanted to.
- Close to 60 per cent of the sample said they were unable to manage their friend lists properly on Facebook with some friends they don’t know very well.
- 58 per cent of the sample was not satisfied with the speed (or lack thereof) at which they could obtain important information about their closest friends and felt annoyed at having to scroll down a wall indefinitely.
- 64 per cent of the sample said they considered the people on their mobile phone contacts list as the people closest to them and the people they most frequently contact and vice versa. This forms the basis of our app.
- 78.9 per cent of the user group (sample) said they would really like an alternative to scrolling down the Facebook Wall to get the relevant information. This is one of the highlights of our app as it provides a much more intuitive way to look at photos, videos, posts and other information by creating tabbed indexes subdivided into categories.
- 68 per cent of the sample was excited about another novel feature of our app—GPS Tracking. They said it would be very helpful if they could have real time tracking of their close friends especially when there is no carrier signal.
- 73 per cent of the sample said they would like to have a more advanced friendship wall than Facebook with more semantically available information.
These encouraging facts were one of the main reasons for us to go forward with this app.
Appendix: Survey Results of the Social Network App Survey
