This is a SWOT Analysis for our site

Strengths:

• It can be accessible from anywhere around the world
• Potential for Discounted Tickets to concerts
• Potential to meet/chat with artists
• Secure Way of Purchasing tickets
• Help new Talents gain Fan Base
• Records Label can scout talent easily

Weakness:

• Investing Personal saving
• As it is a new business people not trust it when launched
• Difficult to monitor if illegal content is uploaded

Opportunities:

• Global expansion, record label across the global would like to stop talent
• New DJ and musicians are always in making
• Their is room for new innovative services in the music industry that are still to be explored.

Threats:

• Record label might not want to become part of new business
• It is a web based business, so it is easier for competitors to program similar functionality on their webpage