I created some persons based on the functionality of the site.

Scenario: Jonathan- semi pro musician and weekend DJ

Background:

Jonathan, 34, is a sales manager of an franchise company weekdays but he also works as a DJ if he has chances. He is contracted to Juno Record and though he has produced 1 CD he still strugges to success as a DJ. He needs to develop fun base, but how?

Story:

Jonathan’s first CD sales is not as good as he wanted. His friends advised him to build a fan base using social network. He wrote information about his CD and music event on his Facebook but basically only his friends saw that. Then he starts using miXXerS after visiting the site to check out some musical events in his area as he learnt about the site from his friends via Facebook.

He went to top page-function 6 registration (DJ/Band/event) and registered his information. Two days after he got an email from miXXerS admin saying he was approved. Jonathan went to the site, top page-1.attend events, select “DJ” from pull down, then found his name and select it to jump to his page. There were no stars, events, nor comments. He then decides to register as a DJ and Musician. He finds out that he can only advertise events if he takes the premium offer and so he decides to sign up for the month free trial. He is then able to customise his profile page and advertise his event and his music. A few days later, Jonathan did a gig that he advertised on miXXerS. He found that slightly more people than usual came to his gig. After the gig he checked his page to find some stars and comments. He now notices that he is starting build a larger fan base.

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Scenario 2: Miki-Asian college student/music lover

Background:

Miki is 23 years old Japanese international student studying in the University of Southampton, music major. Although she prefers dance/music/DJ activities it is not easy to find music event in the city, since she doesn’t have many friends here and she has some challenge in English.  But she definitely needs to have some fun.

Story:

Miki has trouble finding music events she likes in Southampton. Since she is an international student new to this country and city, getting sub culture information is not easy for her. Then she started using miXXerS.

She went to the top page, click 7.Register(user), and registered herself as a member. In her profile photo, she felt it’s safe not to use her real photo, so she used an icon for now. After a day she got an email from miXXerS admin saying her registration was approved. Then she went to top page, 1. Attend event. She selected  “Location”, then narrow down her choice by selecting “South East”, “Hampshire”, and “Southampton” to check if there are some events in the city. There is an event which she liked, so she asked her friend to go there. Her friend agreed, so she clicked “ticket” button to buy two tickets and was taken to the ticket site being used by the event producer. They also decide they want to take the opportunity to meet new people in Southampton and click to find other people who are looking for people to attend the event with. She and her friend check the profile of one user who would like to go to the event but not alone and arrange to meet with her. She attended to the event with her friend and meets the new person who they both like. They all love the party and decide to write review! Miki went to miXXerS top page, 1. Attend event, then reached the DJ who had a gig on her event. She added 5 stars to his page, recommended him and wrote a comment.