PESTLE Analysis

Posted on April 23, 2015 by Yashpreet Bhangal

We found that the PESTLE Analysis strategy is useful in the development of miXXerS:

Political: In order to run the social media lawfully, the brand has to follow the electronic commerce regulation 2002 (Gov.uk.2013).

Economic: The UK has the 6th largest economy in the world. After the financial crisis hit UK in the face in 2008 today UK continue to struggle. Before the financial crisis the GDP growth rate was around 3% but recently it is only 1.79%. Currently, the law abiding citizens of united kingdom are still struggling but slowly started to recover from credit crunch. We believe social media platform such as Networx7 would be extremely beneficial for musicians, DJs and party producers currently based in UK or anywhere across the globe, as they would be able to see who is getting more rating on social media and spot the talent which will make their life so much easier. (EconomyWatch.2013.)

Social: As this is social media platform and it tends to target a wide range of audiences across the globe with numerous ethnic backgrounds, it is essential to provide the user with an option to translation the whole webpage into their mother tongue in order for them to use the website to its full potential. With the help of this platform, DJ’s from different country can collaborate their music and create something unique and distinctive which is not only beneficial for them as an individual but also beneficial for record labels. Recent statistics shows that 97% of the people listen to music several times a week (Social Statistics.2015), which highly emphasises the point that this website is going to be very beneficial not only for DJ’s but also for music lovers. This platform is going to break through all the social factors and bringing all music lovers whether they be music producers or simply music listeners together through music and musical events.

Technology: As it is going to be an online social network, it is essential to take technical factors into consideration. As this website is going to be operated all over the world it is essential for us to make sure the countries have facilities such as internet and broadband to make sure that they can use this website to its full potential. Differing technology legislation in in countries should also be considered before launching the services. Encryption for passwords and secure system socket layer protocol will also be implemented in order to project passwords from hackers. As a virtual piece of program that means miXXerS will not have to invest in new technology for very long time as the program will be compatible for with future hardware for long period of time. In addition the site must remain a mobile first site. A contingency plan is also going to be implemented in case of disaster.

Legal: There are many Legal issues which needs to be taken into consideration while working online or offline using social media. Issues such as:

1) Third party Content: Anytime an individual is uploading any sort of content including images, videos, music, text needs to be compliant with copyright law. You should have right to post third party content.

2) Content Ownership: who owns the information and media which has been uploaded on the website. Have you read entire terms and condition of the social media website before uploading all your confidential information. When you delete the information about yourself, is it actually delete or is it still property of social media website.

3) Criminal Activities: If a piece of text or a multimedia files has been a potential source of criminal activities online.

4) Information about an individual: Such information on social media could be a potential source of information to third party organisation without an individuals consent. (Ossian.K.,2012)

Environmental: Environmental issues are not applicable as their isn’t going to any waste disposal or recycling procedure taking place.

Reference:
Ossian.K.,2012.Legal Issues in Social Networking.Available from:http://www.millercanfield.com/media/article/200120_LEGAL%20ISSUES%20IN%20SOCIAL%20NETWORKING.pdf [Accessed on 22nd april 2015]

Social Statistics.2015.How often do you listen to music. Available from:http://surveys.pro/statistics/how-often-listen-to-music.htm [Accessed on 22nd april 2015]

EconomyWatch.2013.he Economy of the UK, GB, British Isles. Available from: http://www.economywatch.com/world_economy/united-kingdom/ [Accessed on 22nd april 2015]

Gov.uk.2013. The Electronic Commerce (EC Directive) Regulations 2002. available from:http://www.legislation.gov.uk/uksi/2002/2013/introduction/made [Accessed on 22nd april 2015]

Can Social Media be Dangerous?

Posted on April 22, 2015 by Yashpreet Bhangal

Social media are taking over every aspect of life. Young teenagers and older people are on social media and are well connected. Top educational and commercial organisation are heavily involve with social media. Educational organisation use social media to promote/ advertise and create a fan base and commercial websites are used in order to promote their products, provide customers with vocational deals and offer and to advertise. Social media such as facebook are used a lot by university students for group assignments and to socialising, but everyone seems to forget that every coin has 2 sides to it. While people are using social media to its full potential and gaining benefits from it, there are also people who have suffered heavily because of social media.

In the businesses sector organisations are attracting many customer by advertising on social media, but there are organisation who are suffering a lot because of this. For example news channels. Currently the news are feeling under threat as social media are becoming the platform and primary source of news. Even though TV is still the most popular form by which individuals are retrieving news the figures also clearly shows that online social media is catching up with news channels, which can be seen as a hazard by new channels (Quartz.,2015). Whereas social media could be used to promote a business it can really affect the reputation of the company. In 2012, a Korean american women who visited Papa Johns in New York discovered that the sales assistant identified her as a “Lady chinky eyes” she tweeted about this experience and local newspaper published that as a news. Within a few days the news travel from one part of the country on to international level which resulted in giving an organisation bad reputation. (Park.j.,Chaa.M.,Kim.H.,Jeong.j.,2012).

Social media can be very harmful for individual as well as they waste hours daily on social media “socialising”. Privacy is another issue which has been highlighted via many academics and individuals on social. Privacy is definitely something worth considering for individual and social media designer of future. Social media platform do have the potential to reveal confidential information of individuals without their knowledge. uploading inappropriate images and status about work placement can also get individuals in a lot of trouble, some can even end up loosing their jobs. Social media platforms have been blamed repeatedly for cyber bullying over the course of years. Once again uploading images or personal/confidential information regarding individuals on social media can be extremely heartbreaking. Teenagers have committed suicide due to these incidents in the past.

A lot of fake information is also floating around on social media so if you read something, do not believe it immediately. People can use platforms such as Facebook and Twitter in order to create fake profile to harass people. Certain cases can been confirmed where social media website were to conduct social engineering tasks in order to hack confidential information of the organisation. Cases related to music industry as also came forward when the song which was not released yet was published on social media website, which is currently effecting the music industry a lot.

Nevertheless the choice is yours on how you want to use the social media, it can be a great way to social and share information but it could also ruin your life if not used appropriately.

References:

Quartz.,2015. The unstoppable rise of social media as a source of news. Available from: http://qz.com/388418/the-unstoppable-rise-of-social-media-as-a-source-for-news/ [Accessed on 22nd april 2015]

Park.j.,Chaa.M.,Kim.H.,Jeong.j.,2012.Managing Bad News in Social Media: A Case Study on Domino’s Pizza Crisis. Available from: http://www.academia.edu/2428819/Managing_Bad_News_in_Social_Media_A_Case_Study_on_Domino_s_Pizza_Crisis [Accessed on 22nd april 2015]

What is Social Media?

Posted on April 22, 2015 by Yashpreet Bhangal

Social media, Social media, Social media!!!!

What is this social media and why everyone is always talking about this. Social media is a website, an application or a platform where people can share contents which included pictures, video’s, musics, share similar internet, exchange information on certain topics. Social media is a platform where people feel connected with each other, even if they do not know each other personally. There are hundreds of social media website floating around on internet but there are only few which has literally “broke the internet”. Social media websites such as Facebook, Twitter, Instagram seem to be like limbs of human beings these days. It has no limits. Recently this platform has been used by many organisations across the globe in order to keep close contact with their customer, so customers feel more connect to the organisation. Platforms such as Facebook and Twitter are like top of the agenda for many global business as they can interact with individual from anywhere across the globe without inconvenience through these platforms.

Board members of top organisations, consultants are always looking for new social platform which could be used by their business in order to gain more profit. Having so much information knowledge and interest in social media there seems to very little understanding regarding the term “Social media”. With the help of this post i would like to gain attention of my peers who are working on similar project regarding the different between social media and related concept on web 2.0. In order for us to fully understand this concept, we will have to travel back in time when the foundation on social media was laid in 1979 and a big thing called “social media” was created on top this foundation 10 years later. The first social media website was known as “Open diary” which was created in 1990s. Due to the tremendous change in the speed of internet and popularity in the concept of blog writing, in 2003 a social platform name “myspace” was born.

Let’s talk a little bit about web 2.0 now. web 2.0 actually came into existence in 2004 around the same time Facebook was born and this is where the confusion took place. Term web 2.0 was used by academics and researcher in order to describe new ways of utilising the world wide web. This was an era where application and programs weren’t just created by individual but the whole community took part in the process in order to make continuous improvements. Blogs and wikis are the best examples of web 2.0 are often confused with “social media platforms”. In order to use web 2.0 an individual doesn’t have to go through any special training and there aren’t any specific update which are require to use this facility but functionalities such as AJAX, Adobe and RSS are requirements for using the service to its full potential.

Kaplan.A.,Haenlein.M.2009.Users of the world, United! The challenges and opprotunities of social media. Avaliable on : http://www.sciencedirect.com/science/article/pii/S0007681309001232, [Accessed on 10th april 2015]

Technology and Social Networks

Posted on April 17, 2015 by chang

Facebook, Twitter, YouTube, Instant messaging, Video conferencing, Web meetings: These and many other collaboration and social media platforms are now an everyday part of people’s lives around the world. Why this phenomenon happened?

1. People want to change the traditional ways of communicating and chase new and interesting forms.

2. The Internet makes these kind of instant communication possible via social media

3. Computers and smart phones have become necessary things in our life.

How does social media makes our lives different?

1. Building a new culture

2. Making the communication more efficiently

3. Providing more interesting learning experiences

4. Sharing personal opinions

5. Changing traditional way on finding jobs

So, we want to build a new social network including these features to improve people’s lives. What we want to build is a website for musicians/DJs and party information. With respect to DJs, this is a musical subculture; it is an important part of a party. Second, we will provide a platform for DJ culture lovers to communicate. Third, you will learn more about DJs musicians and music through our website. Fourth, you can make your comments in particular zone. Fifth, we provide party information. If you are a DJ, you can find a job through the site.

Because the social networks are based on modern Internet, different new technologies will shape the features of social media. According to the related articles. These technologies shape social networks:

1. Arduio

2. RFID Tags and Transponders

3. Geomagnetic Sensors in Mobile Devices

4. Optical Pattern Recognition and Augmented Reality

5. OpenID,OAuth and Identity Graph

6. Mind Reading

7. Natural language processing

We could adopt these technologies, but we do not have to. Depending on the design of our social network we will adopt the appropriate technology.