{"id":308,"date":"2014-04-06T11:31:11","date_gmt":"2014-04-06T10:31:11","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/nabr\/?p=308"},"modified":"2014-05-01T14:47:14","modified_gmt":"2014-05-01T13:47:14","slug":"market-research-based-on-internet-usage-statistics-in-uk","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/nabr\/2014\/04\/06\/market-research-based-on-internet-usage-statistics-in-uk\/","title":{"rendered":"Market Research based on Internet Usage Statistics in UK"},"content":{"rendered":"

During the last 5 years, the internet usage had increased in UK substantially. This was shown on the UK National Statistics Bulletin on\u00a0Internet Access – Households and Individuals in 2013. \u00a0We based our market research depending on this document since QuidLink will initially start in the UK.<\/p>\n

As shown in the below image \u00a0below, 53% people tend to use the Internet on the go mostly on their mobile phones and smartphones , 32% also used the internet on their portable computer. Based on this results we can suggest the to develop our suggested social payment system, QuidLink, as a Web Application where it can be accessed through both smartphones and portable computers.<\/p>\n

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The document also showed that social networking has been one of the major success stories of the Internet age and its use continues to grow. In 2013, over half (53%) of all adults participated in social networking, up from 48% in 2012. Almost all adults aged 16 to 24 (93%) have used social networks, but it is important to note that its use is not solely confined to the youngest age groups, with one in every two adults (50%) aged 45 to 54 year olds now reporting that they partake in social networking.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Figure 8 from the statistical document showed an increase of around 50% during the three years between 2010 and 2013 on different age groups. Based on these results, QuidLink can base the targeted market audience to the age group of 16-44 Since the results show more than 70% of Internet Usage.<\/p>\n

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The internet activities showed a noticeable increase \u00a0in our interested areas within QuidLink Social Payment System which are: Internet banking, Selling goods through internet, and sending\/receiving emails . The document stated that\u00a0adults aged 25 to 34 used the Internet more than any other age group to carry out a wide range of established \u2018every day\u2019 activities, such as purchasing goods or services online (92%), Internet banking (76%) and selling goods online (45%).<\/p>\n

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Resource:<\/h2>\n
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Internet Access – Households and Individuals,\u00a0Office for National Statistics, August 2013<\/a><\/p>\n<\/div>\n

 <\/p>\n ","protected":false},"excerpt":{"rendered":"

During the last 5 years, the internet usage had increased in UK substantially. This was shown on the UK National Statistics Bulletin on\u00a0Internet Access – Households and Individuals in 2013. \u00a0We based our market research depending on this document since QuidLink will initially start in the UK. As shown in the below image \u00a0below, 53% people tend to use the… Read more → <\/a><\/span><\/p>\n","protected":false},"author":93977,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[720599],"tags":[720596,720597,717339,325954,720584,720595,90,5344,349],"class_list":["post-308","post","type-post","status-publish","format-standard","hentry","category-market-research-survey","tag-age-groups","tag-internet-banking","tag-market","tag-payment","tag-quidlink","tag-research-internet","tag-social","tag-social-networks","tag-system"],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/nabr\/wp-json\/wp\/v2\/posts\/308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/nabr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/nabr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/nabr\/wp-json\/wp\/v2\/users\/93977"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/nabr\/wp-json\/wp\/v2\/comments?post=308"}],"version-history":[{"count":5,"href":"https:\/\/blog.soton.ac.uk\/nabr\/wp-json\/wp\/v2\/posts\/308\/revisions"}],"predecessor-version":[{"id":376,"href":"https:\/\/blog.soton.ac.uk\/nabr\/wp-json\/wp\/v2\/posts\/308\/revisions\/376"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/nabr\/wp-json\/wp\/v2\/media?parent=308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/nabr\/wp-json\/wp\/v2\/categories?post=308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/nabr\/wp-json\/wp\/v2\/tags?post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}