Creating a memorable image is a vital aspect of a business. Brand has various elements including name, logo, tagline, graphics and such like. Choosing an appropriate name and designing an attractive logo form a perceived image for a business or product. In our case, it shows how serious this creative idea is, and shows that we are committed to both our idea and our future users, who are considered as our customers or clients. Professional-looking material attracts more people and would increase our creditability. Proper branding can result in higher number of clients.
Our social networking site is named Hive because it represents a hive of bees. Every bee is different and unique, but they are also incredibly similar. For example the worker bees are all interested in the same thing – gathering pollen to bring back to the hive. We want to create a hive of users, all connected by the things that interest them, bringing each other new things and ideas that benefit everyone.
Branding is a branch of science and we are not going into further detailed studies on this topic as our primary focus is on social networking. But, we considered the importance of this matter and designed a relevant and meaningful name, Hive, and a logo, which is shown below and on the banner of this blog.
The Logo of Hive
Additionally, at this stage we are clear on our idea and our social network project features. We have our vision statement, mission statement and the tagline for our project below.
Vision statement:
- Connect all those with similar interests and tastes.
Mission statement:
- Provide a friendly, safe and secure place for users and support them to share and discuss their interests with others, explore new exciting interests, and become friends with new people with the similar tastes.
Tagline:
- Express your interests!