My marketing placement is about beauty

This post is written by third year Marketing student Rachel, currently enjoying a placement at Panasonic.

dsc_0804I’m now in my third month working at Panasonic – I can’t believe how quickly it is going… almost a quarter of the way through! I have found that I have fit into my team well and have quickly picked up what I need to do day-to-day as I tried to start the placement with no expectations so that I could get straight into the job and learn as I went.

I’m responsible for Small Kitchen Appliances and Beauty marketing – the Beauty category is growing so that’s fun to be a part of.  My role is quite varied and isn’t necessarily ‘traditional marketing’ as its more of a product marketing/management role; I have certain things I do every day, like updating tracking reports and daily sales reports; however each day I can be doing something different. I have a lot of contact with retailers like Argos and Boots who may be ranging certain stock, which can involve sending samples if they are potentially going to range them, to then setting up a product on the retailer’s website with the product information and images etc. I also work closely with several different teams, such as PR, Sales, and Brand Communications on different projects.

captureThe highlight of my first three months was an event we held at The Gherkin to promote the Panasonic Beauty range. There were over 50 journalists, celebrities and influencers at the event and I was responsible for having my own stall and informing them about the product and promoting the Panasonic Beauty range. It was such a fun day and it made me realise I would want to become more involved in PR or events in the future.

I’m looking forward to being more involved in the growth of the beauty category over the rest of the year, I’ve recently become responsible for running a promotional campaign which will run from October to December for shavers with the aftershave brand Rituals, and we’re also attending the Christmas Ideal Homes Show in November to promote the brand more. Overall, I’m enjoying it so far and feel as though it’s helping me learn what I want to do once I leave uni.


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