Media Digest January 2014
Read about the major media appearances for the University during the period 9 December 2013 – 20 January 2014. During that time, media appearances related to the University created 51.3 million opportunities to view and hear stories via print, broadcast and online outlets. The advertising equivalent value of these appearances in print and via commercial broadcast media reached £432,172. Below are examples of some of these stories:
Speed with Guy Martin
Over 1.81 million viewers enjoyed Channel 4’s New Year series which featured Dr Alex Forrester and the University’s Human Powered Aircraft team during episode three. The programme was filmed last summer with scenes the Highfield Campus and at Lasham Airfield near Alton in Hampshire last summer.
The programme is available to view via Channel 4 On Demand
Vitamin D Link to Strong Muscles
Children are likely to have stronger muscles if their mothers had a higher level of vitamin D in their body during pregnancy, according to new research from the Medical Research Council Lifecourse Epidemiology Unit (MRC LEU) at the University. The story received national and international coverage in the media including BBC News online, ITV News, Daily Mirror, Daily Mail, the i Newspaper and The Daily Express. It also featured on many health and science websites as well as news websites in the USA, Indonesia and India.
Sea-level rise
Research using geological evidence of the past by the University of Southampton working with the Australian National University shows that the rise in sea-level since the Industrial Revolution has been fast by natural standards. The story was broadcast by Australia’s Channel 9 with NBC TV in the USA providing online coverage. Further interest came from India, China and a number of other global news outlets.
Nutrition in Early Humans
Geographer Tony Brown’s research into how early hominin diet helped make a small number of places their main habitats in Northern Europe resulted in a major feature in the Independent newspaper amongst a host of other national and international media.
If you have a story, or are undertaking research that you think might be of interest to the press, please contact us on press@soton.ac.uk. You can also view a more comprehensive listing of the University’s latest media coverage here.