{"id":120,"date":"2015-04-02T17:42:21","date_gmt":"2015-04-02T17:42:21","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/eventhive\/?p=120"},"modified":"2015-04-26T18:43:11","modified_gmt":"2015-04-26T18:43:11","slug":"hives-bees-and-honey-eventhives-branding-design","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/eventhive\/2015\/04\/02\/hives-bees-and-honey-eventhives-branding-design\/","title":{"rendered":"EventHive\u2019s ‘Beehive’ Branding & Design"},"content":{"rendered":"
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https:\/\/beediary.files.wordpress.com\/2009\/07\/brood-nest-of-the-beehive.jpg<\/p><\/div>\n

The word “hive” is rich in meanings. It refers to a teeming multitude; a structure; a natural habitation; a collective body; and the movement of a group[1]. \u201cHive” has both natural world connotations and more abstract and conceptual meanings. In the natural world, a hive is a structure occupied by bees, which emerge, disappear, and re-emerge\u00a0as the seasons roll by.<\/p>\n

At a conceptual level, the\u00a0word\u00a0\u201chive” has broad application.\u00a0A live event, such as a music concert, is a hive of activity<\/i>. It is a swarm<\/i> of people,\u00a0organisations, logistics, sounds, visuals, and movements. A live event is a temporary assemblage of human and non-human\u00a0actors, which forms and dissolves at a given time and in a given space. A live event is both fluid and structured<\/i>.<\/p>\n

 <\/p>\n

\"Scan\"<\/a><\/p>\n

 <\/p>\n

EventHive have embraced the word \u201chive” as a concept and metaphor to guide its branding and design. It allows us to adopt\u00a0playful imagery from the natural world to\u00a0strengthen our brand identity. At the same time, we draw upon the hive as a metaphor for an\u00a0event.\u00a0Live events are hives of activity, swarms of human and non human actors that form structures\u00a0that come and go.<\/p>\n

In this blog, Jack will briefly elaborate upon how the \u201chive” as a concept and metaphor has shaped our branding and design. Jack will highlight the dialectic between the hive as a natural world\u00a0phenomenon and a natural language concept that underpins the design of\u00a0EventHive.<\/p>\n

Event Pages: Hives and Structures\u00a0of Activity<\/b><\/h4>\n

In our application, event pages, which are the hub of information about an event, are known as “event hives.” Event hives are the point-of-access for information about a specific event, including event descriptions, integrated social media content (tweets, Instagram etc.),\u00a0 user-generated content, attendee lists etc. These pages are structured and the event is the organising principle. In comparison, the activity feed\u00a0– a key feature of EventHive – shows event-related\u00a0activity based on friend activity, interests, and location.<\/p>\n

In this way, the event hives are beehives. They are the hives of activity where information is structured and stored, like honeycomb\u00a0in a hive. Event hives come and go as events take place and pass.\u00a0Like honeybees returning to their nest, event hives are the space where EventHive users gravitate to find information, media content, and people associated with that event, or hive.<\/p>\n

Capturing the Swarm:\u00a0<\/b>The “Buzz Count” Popularity Metric<\/b><\/h4>\n

A defining feature of the EventHive platform is its \u201cpopularity” metric, known as the “buzz count.” The buzz count is an algorithm that produces a popularity rating based on factors such as attendee count, social media activity, and page views.<\/p>\n

The “buzz count” helps users effortlessly find \u201cpopular” events. The buzz count captures and gauges how large an event hive\u2019s \u2018swarm\u2019 is\u00a0\u2013 how many people are there and how much\u00a0online discussion is taking place. For more information on the “buzz count,” see Jack’s post<\/a> on this topic.<\/p>\n

References<\/b><\/h4>\n

[1]\u00a0http:\/\/www.webster-dictionary.org\/definition\/buzz<\/a><\/p>\n

[2]\u00a0http:\/\/www.bbc.co.uk\/manchester\/have_your_say\/2002\/11\/06\/manc_words.shtml<\/p>\n","protected":false},"excerpt":{"rendered":"

The word “hive” is rich in meanings. It refers to a teeming multitude; a structure; a natural habitation; a collective body; and the movement of a group[1]. \u201cHive” has both natural world connotations and more abstract and conceptual meanings. In the natural world, a hive is a structure occupied by bees, which emerge, disappear, and […]<\/p>\n","protected":false},"author":70186,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[899521],"tags":[899825,723820,900168,6502],"class_list":["post-120","post","type-post","status-publish","format-standard","hentry","category-eventhives-features","tag-beehive","tag-branding","tag-buzz-count","tag-design"],"_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/eventhive\/wp-json\/wp\/v2\/posts\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/eventhive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/eventhive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/eventhive\/wp-json\/wp\/v2\/users\/70186"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/eventhive\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":10,"href":"https:\/\/blog.soton.ac.uk\/eventhive\/wp-json\/wp\/v2\/posts\/120\/revisions"}],"predecessor-version":[{"id":234,"href":"https:\/\/blog.soton.ac.uk\/eventhive\/wp-json\/wp\/v2\/posts\/120\/revisions\/234"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/eventhive\/wp-json\/wp\/v2\/media?parent=120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/eventhive\/wp-json\/wp\/v2\/categories?post=120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/eventhive\/wp-json\/wp\/v2\/tags?post=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}