Zingming Zhao has written 3 short user stories based on potential experiences of using the EventHive platform. Zingming’s stories illustrate how EventHive might be used in ‘daily’ life from the perspective of the event organiser. This entry is complimented by Jack’s post, which illustrates user scenarios from the potential event attendee’s perspective. Jack’s post can be found here.
Story 1
Peterson is the owner of a newly-opened bar. This bar has special cocktails and snacks and is popular among customers. How can Peterson let people about how special and good his bar is? The ‘traditional’ way might be for the owner to deliver leaflets around the local area. Meanwhile, a potential customer might use a search engine, such as Google, and use the information presented to make a judgement.
Compared to these approaches, Peterson used EventHive to help advertise his business. EventHive let him advertise and reach out to people who might be interested in his bar. As a result of this, Petersen’s bar gained lots of followers and the word of mouth about its fantastic drinks and food spread widely. But this isn’t the end, his bar adopted the point system provided by EventHive and the customers became more loyal than ever.
Story 2
Mary is taking the wheel and holding an event about the release of a new product: a new type of mobile phone. The company Mary works for is a medium-sized company. In preparation for the release of their new product, Mary needs to organise some promotional events, such as the product launch presentation. How can Mary involve more people in these events?
Mary uses the EventHive platform to notify its followers and make advertisements through the whole network. People now know the details of the company’s activities in advance. The mobile phone’s product launch event was successful and widely received by audiences. About one thousand of the mobile phones were sold during this event. Furthermore after this event, Marry received many replies and suggestions from attendees and how events could be improved in the future.
Story 3
Tom is the manager of a local government heritage department. In order to preserve historical sites and promote conservation, Tom has to hold events periodically and sell some products related to these sites to gain income. The income can be used to protect these sites. So, Tom adopted EventHive in order to maintain a better relationship with followers and the people who wish to support preservation of local heritage. EventHive allowed Tom to advertise the heritage events more widely, leading to more successful events and greater income for the heritage organisation.
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