The Project Brief 1.0 – Initial Proposition

Written by the EventHive team

Today, social networking sites are an important part of daily life for some people and are a useful tool for sharing experiences of events. However, existing social networking sites (Facebook, Twitter, Instagram etc.) are not specifically designed for event-based activities. Arguably, they lack efficient mechanisms to attract people to interact more at, and around, events. Addressing this, we propose a new event-based online social network, tailored for events, and this service is called EventHive.

The Aim

Over time, EventHive will become a commercial endeavour and we will introduce ways in which we will be able to collaborate with companies. EventHive will introduce sponsored events that will allow brands to advertise to relevant audiences, we will introduce targeted advertising opportunities, and EventHive will provide data analytic services to event organisers.

Expected End Users

The expected end users of EventHive will be people who are active across existing social media platforms, enjoy sharing their everyday experiences, and have access to a smartphone. To use Marc Prensky’s classification EventHive will appeal to “digital natives,” for whom digital technology and social media usage is more commonplace (Prensky, 2001).

Expected Features

EventHive’s functionality will be dependent upon the possession of a “User” or “Organiser” account. Until a sufficiently large user base is established, it is expected that “Organiser” accounts will be distributed freely.

User Accounts

• Users may view an event “dashboard” consisting of “sponsored” events, “local events,” “friends’ events,” and “recommended events”
• Users may follow event organiser accounts to keep up to date
• User profiles will include a list of “event connections” (a friends list); a list of events they have attended recently, and will attend in the future; and any shared media captured at events. Access is determined by user privacy settings
• Users may request to add other users on the EventHive platform, as well as linking to them via other connected social network platforms (e.g. Facebook), where EventHive could act as a screening tool for potential friends met at events.

Organiser Accounts

• Create “sponsored” events which receive more promotion on users’ dashboards
• Offer audience deals at events via the EventHive mobile platform
• View advertisement analytics for their events
• Collect statistics regarding event engagement
• Distribute surveys/feedback forms via event pages for market research purposes.