This post will detail the name and branding for our application.

We wanted to go for a simple catchy name, that wasn’t too difficult to say and that ideally had a meaning behind it. Thus we decided that our social networking application would be called Kohtume, which is estonian for “meet me at the” [1]. It also sounds a bit like “go to me”.

The main logo will look like this:

The logo icon will look like this:

These were chosen because we wanted the logo to be simple and illustrate our name, and based on Facebook and twitters branding, simple text based logos seem to be the fashion for social networks. We chose a bright purple to reflect “fun” [2] as that is a main purpose of our application.

This branding and colour scheme will be used in our mockups to illustrate how our application will look.

Additionally the domain kohtu.me is available [3], as we wanted to pick a name that had an available domain so our application would be easily searchable on the Web, and wouldn’t be confused with any other applications under the same name.

[1] http://mymemory.translated.net/t/Estonian/English/kohtume
[2] http://www.colorcombos.com/color-purple-article.html
[3] https://www.123-reg.co.uk/order/domain?X-CSRF-Token=a49f26b5c99f63ef2a1c9efca76486b2dd692f8e&domain=kohtu.me