51 people answered our survey and this blog details the results:
Results
1. Demographics
This section showed that nearly 50% of our participants were in the 18-25 age group, and that there was a pretty even split between those who are working professionals or not.
2. Working Professionals
Out of those who are working professionals, 84.6% found the idea of a professional service to organise professional events appealing.
Out of those who are working professionals, 74.9% found the idea of in app purchases appealing.
Out of those who are working professionals, 80.8% found the idea of information and offers about group travel appealing.
3. Problems with Events
Our results suggests that our participants were much more likely to find themselves unable to invite a friend who isn’t on a social networking site to an event, than risk missing out on an event that is created on a site they aren’t a part of. With only 29.4% saying that they had missed out on an event, compared to 51% saying they’d missed out on inviting a friend to an event because they weren’t part of a social network. Koh.Tu.Me looks to address this issue by making it easy for users to invite people who aren’t part of a social network.
74.5% of participants answered yes to being invited to an event but not knowing who lived close enough to them to share travel costs with. Koh.Tu.Me looks to solve this with our intelligent travel algorithm that links people together based on their proximity and travel preferences.
Over half of our participants also answered yes to wearing the incorrect clothing for an event based on not accessing to weather forecast information.
4. Application Features
94.1% of participants said they found the idea of being able to invite people to their events irrespective of whether they are signed up to a social networking site or not appealing.
76.5% of participants said that they found the idea of being able to sign in using their facebook/twitter/google+ accounts appealing.
92.2% of participants said they would find receiving travel planning advice about getting from A-B using their desired transport method in addition to saving money appealing.
94.2% of participants said that they would find being able to travel in a group to the same place appealing.
90.2% of participants said that they would find receiving information about the best companies to use to organise travel appealing.
Overall Summary of Results
|
Problem |
% Encountered |
|
Missed out on an event due to it being created on a social network you aren’t a part of. |
29.4% |
|
Missed out inviting a friend to an event as they aren’t part of the social network you created the event on. |
51.0% |
|
Being invited to an event but not knowing who lives near enough to you to share travel with. |
74.5% |
|
Gone to an event wearing the wrong clothing due to not accessing the weather forecast information. |
56.9% |
In regards to the problems Koh.Tu.Me looks to address, not knowing who to travel with to an event is clearly the most recurring problem amongst our participants.
|
Feature |
% Found Appealing |
|
Professional Features |
|
|
Professional service to organise event. |
84.6% |
|
In App Purchases. |
74.9% |
|
Offers & Information about group travelling. |
80.8% |
|
General/Social Features |
|
|
Being able to invite friends to events irrespective of whether they are on a social network or not. |
94.1% |
|
Being able to sign in with Faebook/Twitter/Google+ Accounts. |
76.5% |
|
Receiving travel planning advice about getting from A to B, and money saving advice. |
92.2% |
|
Being able to travel in a group to the same place. |
94.2% |
|
Receiving information about the best companies to use to organise travel. |
90.2% |
For professional features: these results indicate that a high proportion of the working professionals that answered this survey found these elements of Koh.Tu.Me to be appealing, with the most appealing feature being a professional service to take on more responsibility for organising the event overall. For general features: these results indicate that the most popular features center around the inclusive element of Koh.Tu.Me such as being able to invite people to an event irrespective of whether they are on a social network or not, and being able to travel together in a group to events. Encouragingly the results all showed that a much higher proportion of participants found the features of our application appealing as opposed to unappealing.
Graphs generated by: https://www.isurvey.soton.ac.uk/
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