Our idea for a social networking application is centered around events, it has two main aims:

1. To bring people together from all different (and in some cases no) social networks.
2. To make organising and planning events easier (specifically the travel element).

Why?
We don’t want to create yet another social networking site that necessitates another set of user accounts; more we want to build and improve upon what we already have.

Our idea is to create a social space for managing events; whereby events from different social networking events can be linked, and anyone (irrespective of whether they belong to a social network, or which one they belong to) can be invited.

All attendees of the event will specify where they are travelling from and their preferred transport options. Our application will then collate sensible travel options together for different groups. For example, if several people from Portswood, Southampton were attending an event in the town centre and they all selected ‘Taxi’ as a transport option; our application would suggest that they all shared a taxi together to reduce costs.

Type of Application
This application will be created with a view to commercialise it.

Commercialisation Potential
This application could be commercialised initially by the use of advertising (e.g specific taxi companies would pay to advertise with us, and we would promote them as the taxi company to call for that transport option). Once the application is more established and has begun to grow, additional options such as booking group train tickets, coaches, even flights could be done through this application with a certain fee going to us as the facilitators of this transaction.

Future Potential 
There is great scope for future development of this idea, as a simple version with minimal transport options intended for local areas could be created initially; with the potential to expand out into international travel with all sorts of travel options, even potentially multiple combinations of travel such as taxi –> plane –> taxi.