{"id":1078,"date":"2011-10-25T14:03:29","date_gmt":"2011-10-25T14:03:29","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/comp6044\/?p=1078"},"modified":"2011-10-25T14:03:29","modified_gmt":"2011-10-25T14:03:29","slug":"self-and-business-in-social-networks","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/comp6044\/2011\/10\/25\/self-and-business-in-social-networks\/","title":{"rendered":"Self and business in social networks"},"content":{"rendered":"

I was considering the two topics – social networks and consciousness from the perspective of Psychology and Marketing<\/strong>. But as I found later the more appropriate fields would be Sociology <\/strong>and Social Marketing<\/strong>.<\/p>\n

After the class on Wednesday, one nice colleague boroughed me the book Social Psychology by Brehm, Kassin, Fein <\/strong>with the suggestion that I could also look into Sociology. As I was reading through this book and thinking about the topics, I came across the The Self-Concept which is just another term for self-consciousness. We can describe self-consciousness by looking at the main methods through it is achieved:<\/p>\n

    \n
  1. introspection = looking inward at one’s thoughts and feelings<\/li>\n
  2. perceptions of our own behavior = analyzing your own behaviour you can find out how you react in certain situations<\/li>\n
  3. influences of other people = identifying yourself through comparison with others<\/li>\n
  4. cultural perspectives – depending on the origin of the individual he might be an individualist (its values are independence, autonomy, self-reliance) or a collectivist (its values are interdependence, cooperation and social harmony)<\/li>\n<\/ol>\n

    So point 3. states that self-consciousness is influenced by others. In the Royal Society presentation called Understanding social and information networks<\/strong> given by Professor Jon Kleinberg: http:\/\/royalsociety.tv\/rsPlayer.aspx?presentationid=499<\/a> the speaker shows the probability of joining a group based on the number of friends already joined:<\/p>\n

    \"\"<\/a><\/p>\n

    The web is now a social phenomenon, it isn’t just a place to access and share information, it is a world of its own where people interact, live and change. This is an unprecedented phenomenon in human history.<\/p>\n

    And as the world changes, the way of doing business also shifts from the traditional marketing techniques to a more valuable, customized approach. A suitable quote from Socialnomics by Erik Qualman<\/strong> would be the following:<\/p>\n

    Marketer’s Philosophy Yesterday<\/em><\/p>\n