{"id":222,"date":"2015-04-21T22:19:03","date_gmt":"2015-04-21T22:19:03","guid":{"rendered":"http:\/\/blog.soton.ac.uk\/beseated\/?p=222"},"modified":"2015-04-30T17:13:36","modified_gmt":"2015-04-30T17:13:36","slug":"beseated-logos","status":"publish","type":"post","link":"https:\/\/blog.soton.ac.uk\/beseated\/2015\/04\/21\/beseated-logos\/","title":{"rendered":"Be Seated Logos"},"content":{"rendered":"<p><strong>Any company or service can be enhanced with a memorable and striking logo. In the process of deciding which logo was best we created some examples logos to take forward and assess. Based on Lindsay Rothfeld and Joshua Johnson criteria, we evaluated the possible logos.<\/strong><\/p>\n<p><a href=\"http:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/LogosBeSeatedImg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-305 aligncenter\" src=\"http:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/LogosBeSeatedImg-300x100.jpg\" alt=\"LogosBeSeatedImg\" width=\"300\" height=\"100\" srcset=\"https:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/LogosBeSeatedImg-300x100.jpg 300w, https:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/LogosBeSeatedImg-1024x340.jpg 1024w, https:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/LogosBeSeatedImg-500x166.jpg 500w, https:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/LogosBeSeatedImg.jpg 1049w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><em>Different desgins and versions of the &#8216;Be Seated&#8217; logo can be found <a href=\"https:\/\/drive.google.com\/folderview?id=0B9hGhGo6VRNhfjhoRGk1U3QtbGJRRk02ajJtVllQd1FtbmtZVC0wMmlwZUt2NXozOWNEcEk&amp;usp=sharing\" target=\"_blank\">here<\/a>.<\/em><\/p>\n<p><span style=\"text-decoration: underline\">Results of Evaluation<\/span><\/p>\n<p><span style=\"color: #0000ff\"><strong><a style=\"color: #0000ff\" href=\"http:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/LogosBeSeated1.pdf\">RESULTS Logos BeSeated.pdf<\/a><\/strong><\/span><\/p>\n<p>I evaluated the logos against the following criteria (as mentioned; based on Rothfeld and Johnson&#8217;s criteria):<\/p>\n<ul>\n<li>Be unique and clever<\/li>\n<li>The image must stand by itself.<\/li>\n<li>Originality<\/li>\n<li>Avoid clich\u00e9s<\/li>\n<li>Designing something out-of-the-box<\/li>\n<li>Understand the brand<\/li>\n<li>Reach a specific audience<\/li>\n<li>Aesthetics<\/li>\n<li>Deeper meaning<\/li>\n<li>Use a visual double entendre<\/li>\n<li>Two pictures wrapped into one<\/li>\n<li>Colour is key<\/li>\n<li>Grab attention<\/li>\n<li>Brashness<\/li>\n<li>The science behind colours<\/li>\n<li>What is in a name?<\/li>\n<li>Wordmark and a symbol<\/li>\n<li>Font, Sizes<\/li>\n<li>What it means?<\/li>\n<li>Keep it easy and flexible<\/li>\n<li>Simple and quirky<\/li>\n<li>Should look great on different backgrounds<\/li>\n<li>Powerful logos permeate the business<\/li>\n<li>Don\u2019t expect instant success<\/li>\n<li>Logos won\u2019t become instantly iconic<\/li>\n<li>Depends on the product\u2019s success &amp; market<\/li>\n<li>Consider Proportion &amp; Symmetry<\/li>\n<li>We live in an Hellenistic society<\/li>\n<li>Passive vs Active<\/li>\n<li>Sense of activity<\/li>\n<\/ul>\n<p>I evaluated the best designs that different team members had come up with and all the different colour iterations of the same design. After applying marks to each logo we came to a decision that the following logo is best suited to showcase &#8216;Be Seated&#8217;;<\/p>\n<p><a href=\"http:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/Be-Seated-logo7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-257\" src=\"http:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/Be-Seated-logo7.png\" alt=\"Be Seated\" width=\"400\" height=\"191\" srcset=\"https:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/Be-Seated-logo7.png 400w, https:\/\/blog.soton.ac.uk\/beseated\/files\/2015\/04\/Be-Seated-logo7-300x143.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a>We had multiple colour designs but thought this combination was most striking. Some may argue that it sacrifices some originality, because certain parts of the design are on the internet on sites like: ArchStefanoBertoni, EuroParlamentari, CinemaClipArt, and other appear common but we would still argue that it is simple, clean and memorable.<\/p>\n<p>In conclusion we can say that designing a\u00a0logo demands creative power and knowledge of concepts about colour management, shapes, aesthetics, etc. It is by no means easy to come up with a great logo. We have analysed and researched what criteria typically makes up a good logo and have tried to abide by these rules in our chosen design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any company or service can be enhanced with a memorable and striking logo. In the process of deciding which logo was best we created some examples logos to take forward and assess. Based on Lindsay Rothfeld and Joshua Johnson criteria, we evaluated the possible logos. Different desgins and versions of the &#8216;Be Seated&#8217; logo can &hellip; <\/p>\n<p><a class=\"more-link block-button\" href=\"https:\/\/blog.soton.ac.uk\/beseated\/2015\/04\/21\/beseated-logos\/\">Continue reading &raquo;<\/a><\/p>\n","protected":false},"author":94736,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22398],"tags":[992660],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-logo","tag-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.soton.ac.uk\/beseated\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.soton.ac.uk\/beseated\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.soton.ac.uk\/beseated\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/beseated\/wp-json\/wp\/v2\/users\/94736"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/beseated\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":12,"href":"https:\/\/blog.soton.ac.uk\/beseated\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":746,"href":"https:\/\/blog.soton.ac.uk\/beseated\/wp-json\/wp\/v2\/posts\/222\/revisions\/746"}],"wp:attachment":[{"href":"https:\/\/blog.soton.ac.uk\/beseated\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/beseated\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.soton.ac.uk\/beseated\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}