Archive for May 5th, 2010
Recent study is mainly focusing on the 4th version of Sociology by Giddens and also linking the economic aspect to think about the impacts of the Web in globalization; and then moving on to the part of business models which is influenced by the Web.
To understand the society, firstly we should put the eyes on the broader range of areas. Throughout the world, the multinational company became a phenomenon after World War II, and strongly promoted the process of economic globalization. Nowadays, multinational companies are considered as the core of economic globalization. Through the bridge multinational companies offered, markets and trades are linked closely between different countries. Trading information are transferring frequently from one country to another breaking the barriers of time and spaces.
However, in this globalization trend, the participants are just involving the companies or a small part of people who are conducting this business. For most people, maybe they can use the cup made in thousands miles away from their hometown, however, they have not opportunities to participate this amazing project until the Web came out. Because the main members of the society have engaged in the information global sharing activity, the globalization has been infiltrated into people’s daily lives. The Web is the main force to push and accelerate the process of globalization. The information explosion covers every detail of the lives across the world. People have the channels to obtain and publish information about what they like, what they want, what they are doing and so on. The information is mass but has intangible value inside. At that movement, BBS became a huge container to gather people of like interests. Usually, one BBS is organized by subjects, such as music, food, feeling, education and so on. Members of this BBS will around those subjects to leave their comments and reviews. For wisdom marketers, they know that better understanding of their customers is one of the best ways to gain competitive advantages. Therefore, through those BBSs, they can refine the contents and pick up the useful part for their business. (Of course, there are some issues about online fake information or advertisements, but at this stage we just assumed the number of them is quite few which can be ignored.) Unfortunately, at most situations this kind of job is heave, especially when operated manually. But the platform that presents the people’s interests throughout the world and the way to find out valuable ideas about the business and market is worth firmly. The Web provides a creative platform to gather information generated all over the world, which is valuable for the economic globally. Google’s success can be explained by this information aggregated. They provide the accurate search results for people based on the search key words, while putting the related advertisements on the same web page. This business model helps Google gain high profit. However, this kind way of putting advertisements based on the search engines is relatively passive for the potential customers, as it needs people to search firstly and then see the related information. Therefore, the issue put in front of us is that which way will be better to get information accurately and directly and how to build a positive business model.
To be continued…