Chin@mpton

Hi everyone,

We are group 5 Chinapton. We are here today not going to pitch any money (but we hope so), we just need your acceptance.

OK, our project DisCap is a location-based discount information sharing social network on iphone.

Our project is going to invoke the power of three existing technologies, which are social networking, micro-blogging and geo-tagging along with coupon information to make the most of “mobile” and “social” application.

Our main objectives are:  to REALLY satisfy user’ needs and appetites and to keep our application simple.

Based on our project, we will introduce two main features.

Firstly, DisCap highlights user participation and expectation.

1. facebook effects: immediate feedback and understanding of audience

Obviously, we have been in the light of the success of “Facebook”, which can be seen as the most ever successful social networking. Two of the key aspects make it successful are immediate results after actions and understanding of the audience. Therefore, we use “micro-blogging” and “geo-tagging” to guarantee stable, reliable and quick load speed. More specifically, the text limitation is up to 140 characters just as that on twitter, and the upload file size is up to 6MB, which is roughly equals two iPhone 4 pictures. FYI, pictures taken on the 5-megapixel camera of iPhone 4 will be about 2.7 MB each. Moreover, according to our survey, the overwhelming 83% of participants are highly willing to share discount information with their friends, and more than 70% of them are likely to get discount information online or from friends. In other words, they have vanity and curiosity, they want to show them off, they desire to know what’s happing on others.

1. Immediate Payoff with fun

Let consider such a situation, if there is a football’s big sale, one for 20£ and two for 30£. And a user who wants to buy one from the package rather both of them can publish a message like “is there anyone wants to buy a football to share the promotion”. So that, people around the user can respond to that information, maybe share one same promotion together. Therefore, user participation can get remarkable material payoffs. Moreover, just like Foursquare awards users profile points, which are worthless in reality. But in our application, if their points accumulated to like 1000, they can be exchanged into money like 1 pond in certain certificated stores. This is quite normal in fact, just like boots or Sainsbury membership card.

1. In-time, objective and trustworthy information

Within DisCap, there are actually two kinds of users, certificated stores and individual users. They will benefit our application from different aspects. Individual users have more objective reviews for certain discount information, and certificated stores do have more reliable and in time discount resources. In turn, both of them will be benefited from their participation.

Secondly, DisCap features KISS

1. Enable Social Logins

Users are required to register on our app, before they can make full use of it. But we try to make the registration as simple as possible. The users can use facebook, twitter, apple store or Google accounts to login and pick up their preferred names.

2. Clear timeline

We all probably are quite familiar with timeline and to some extent we are already used to it, just like those on facebook and twitter. In DisCap, the clear timeline forum also makes it easily for users to post and check information as well as have a conversation with other users. Reports have shown that people are much more likely to participate in sites or applications if they can quickly find what’s new and updated across them. Whether it’s recent publishing, replies in the forums, new members or application updated, some people will be interested to see what’s going on. Because of the effective timeline, users can easily find all new updated on DisCap.

1. Flexible options  

One another novel and value-added feature in DisCap is that user can scroll and select the value for “radius” from 20 meters to 20 kilometers. Besides, users can choose the display all new discount information around them or those participated by the people they follow. Moreover, another novel feature is reminder. If one big sale is in the near future rather than ongoing, and then the user can set a reminder for this message about when and how to be reminded, like one day before the sale and via email.